The number of plastic surgery procedures performed in 2009 hit record numbers. In fact the British Association of Aesthetic Plastic Surgeons (BAAPS) reported nearly a seven percent increase in surgical procedures over 2008. Besides the overall numbers of procedures performed there has also been an increasing number of cosmetic surgeries performed on men. Mr. Rajiv Grover, BAAPS Secretary, said, “This year we have recorded a dramatic rise in the number of male surgical procedures, probably due to heightened media attention, which has allowed men to realise the positive outcomes that can be achieved.” The BAAPS actually reported a 23% increase in procedures performed on men in 2009.
The Harley Medical Group also reported an impressive increase in procedures performed on men in 2009, seeing a 5 percent increase over 2008. Men actually accounted for 18 percent of all procedures performed by The Harley Medical Group. Most of the increase can be attributed to men opting for non surgical procedures such as ‘Boytox’ (male Botox and Sweatox).
Men’s busy lifestyles are indeed causing their skin to be at risk for premature wrinkles. Dr. Nick Milojevic is a Botox doctor, voted as the best for Botox in the Daily Express. Concerning men receiving Boytox he revealed, “Young men in the City have been spending a lot of time frowning over the last year and we’re seeing the fallout .. Men coming into the clinics are telling us that they want to stay looking wrinkle-free despite their demanding lifestyles.”
A report by the Dailey Mail reported that much of the increase in cosmetic procedures performed on men is attributed to City bankers spending their bonuses on Boytox. The City clinic saw huge growth once the banker bonuses returned to the agenda with a ’24 percent month by month sales increase in September alone’. Other non-surgical procedures that grew in 2009 were dermal fillers with a 26 percent increase and chemical peels with a 306 percent increase.
Jeremy Baker, Consumer Analyst at ESCP Europe Business School said, “There’s a huge emphasis on grooming in popular culture and the job market is tough – people need to be younger, fitter, and better and this is reflected in the maintenance of personal appearance. Men have now caught up with the times and don’t want to be left behind so I’m sure we’ll see big increases in this sector in particular.” Men have surely
become comfortable with beautifying themselves with cosmetic surgery.