The New Face of Cosmetic Surgery
According to a recent survey, a full one-third of middle-aged women would gladly resort to surgical techniques to mask the visible facial signs of aging!
Three thousand women from 40 to 65 years of age revealed that one out of every three of these women would contemplate cosmetic surgery to achieve a more-youthful appearance. Nearly one-third of the women also told the surveyors that they found the prospect of looking two decades younger held more appeal to them than becoming a millionaires!
Among those willing to undergo the knife to turn back the clock, the most favored cosmetic corrective procedure was an eyelift. Following closely behind in the ladies’ preferred baggy of surgical “tricks” was the tummy tuck.
Close to another one third of the research subjects preferred non-surgical techniques such as chemically-based facial “peels” or “fillers”. Botox was one such frequently-mentioned “filler”. Botox is a prescription drug that is administered intramuscularly between the eyebrows. According to its makers, Botox reduces wrinkles by obstructing certain facial nerve impulses. Botox claims that this decreases the muscular activity that cause certain types of lines to develop in women‘s faces. Among the women questioned, Botox – along with its topical counterparts – was preferred over the drastic measure of resorting to the plastic surgeon’s scalpel.

David Ross is Chief Executive at one of the UK’s most elite cosmetic surgery facilities. Known as The Hospital Group, this medical organization provides those with serious concern about their appearance a full range of surgical and non-surgical remedies. Breast enlargement, eye lifts, liposuction, and facelifts are provided alongside chemical peels, fillers, Botox, and cosmetic dentistry. The Group performs these services in nineteen clinics throughout Ireland and the UK.
Mr. Ross recently remarked: “The way you look matters to many people, no matter what their age is. If you feel unhappy with your appearance, this can lead to feelings of frustration and depression.
“For many people, changing the way they look can improve their whole view on life, and often gives them the confidence that they didn’t have before, as well.
The Hospital Group provides expert advice and treatments to ensure that patients get the look they are after.”
From all appearances, the cosmetics industry is cashing in big amid on all this age-induced hysteria. Amidst the hype and hoopla, one can only wonder: Is being so vane all in vain?








