Even during the recession cosmetic procedures are growing in popularity. The British Association of Aesthetic Plastic Surgeons reported that there were 36,482 surgical cosmetic procedures performed in 2009. This is nearly a seven percent increase over 2008, despite the recession. Non-surgical cosmetic treatments have seen a substantial increase in 2009 as well. Many people are happy to be able to make their body more beautiful without having to undergo surgery. One particular treatment that has become very popular is Latisse.
Latisse is a bimatoprost ophthalmic solution sold by the pharmaceutical company, Allergen. Bimatoprost is used to treat glaucoma and patients using it, noticed that their eyelashes got thicker and more full. Allergen perfected the new drug for use as a cosmetic treatment. Latisse has proved to be very effective at lengthening and increasing the prominence of eyelashes. It is a cream that is applied to the base of the upper eyelash, which works by prolonging the growth phase of the eyelash hair follicles. Within a few weeks the results will be noticed and within four months the lashes will reach full maturity.
Dr. Alexis Parker, founder of Lasair Aesthetic Health, said in a press release, “Even though there is an economic crunch, women are still willing to spend for longer, fuller eye lashes. Especially when the product works as well as Latisse®. In my practice I have seen dramatic results in almost all of my patients, including myself and my staff. I am seeing more and more women with lashes touching their eyebrows. And, as women, we know that eyes are definitely seductive.”
The medical condition hypotrichosis can also be treated with Latisse. Hypotrichosis of the eyelashes is a condition in which the eyelashes are either inadequate or their are not enough hairs present. Latisse helps these people to grow more eyelash hairs and these new hairs are stronger and longer. Some patients have even reported that their eyebrows grow better, with the use of Latisse. Though Allergen reported
that discontinuing the use of Latisse will cause eyelashes to slowly return to their previous state.
“Our patient satisfaction rate is well above 99%. Nearly everyone who has tried Latisse® is astounded by the way their lashes grow,” Dr. Parker said. “My patients…are concerned about maintaining and improving their appearance on every level. They always want to look like themselves only better.” Having long thick lashes used to mean sticking artificial eyelashes to the eyelids. Now women can grow beautiful lashes that are natural. Accenting the beauty of the face is simple with Latisse.