Seventy-three percent of the females surveyed by the American Society of Plastic Surgeons said that they believe that looking younger will help a woman to be more successful. Though many powerful women believe that their positions are safe, in many fields keeping a young appearance is nearly as important as that power.
Eileen Bradbury is a consultant psychologist and told the Guardian that nearly every person that has been referred to her, says that their greatest motivator in seeking plastic surgery is getting older. Cosmetic procedures can leave an older woman looking much younger and feeling more confident. Some of these women get a face lift or lip lifts. Others get brow lifts or eyelid surgery. Wrinkles can be removed,
loose skin tightened, and sagging features lifted.
The Guardian reported that Miriam O’Rielly and her three colleagues were removed form their rural affairs broadcast on the BBC. The show was moved to a peak-time slot and the producers decided to remove the older women from the show to replace them. These four women are indeed not the only ones who have been shoved out of their positions to be replaced by younger looking women. In order to compete in the
work place women must look younger.
Looking throughout the rest of society it is very clear that older looking women are nearly non-existent in the media. News broadcasters are expected to be young and attractive. Billboard models are almost never older women. Even women in important positions in large companies are expected to look good. Many women as young as 40 years old seek out cosmetic surgery to keep their youthful looks and stay competitive in the career field.
Older women who have turned to plastic surgery to adopt a younger look are impressed with the results. They find that they receive more attention at work and have an edge in the competition for positions. They have all the experience that age accumulates without all the wrinkles.