Safety of ‘Two For One’ Deal Questioned
The plastic surgery field has grown very quickly in the UK. In fact, the British Association of Aesthetic Plastic Surgeons (BAAPS) reported over 36,000 procedures in 2009. This is nearly a seven percent increase over 2008. But not all surgeons in the UK are a part of the BAAPS. A broadcast of the One Show uncovered some of these ‘none member surgeons’ performing bad practices.
The One Show episode focused on cosmetic surgery and found that there is no regulating body to keep bad practices from occurring. In the hospitals the General Medical Council and the Care Quality Commission regulate the doctors. The Independent Healthcare Advisory Service (IHAS) is talking with the government about starting a joint regulation but many people do not believe this is enough. The problem with the IHSA is that their code of practice is not mandatory and thus is not enforceable throughout the entire field of plastic surgery.
Members of BAAPS have a strict set of regulations that must be followed. The organization is pushing to have all surgeons that perform cosmetic procedures to be held to the same standards. Nigel Mercer, president of BAAPS, in a paper titled ‘Clinical Risk in Aesthetic Surgery’ said , “There has been a massive increase in ‘marketing’, including discount vouchers, 2-for-one offers and holidays with surgery. In no other area of medicine is there such an un-regulated mess. What is worse is that the national governments would not allow it to happen in other areas of medicine. Imagine a ’2-for-1′ advert for general surgery? That way lies madness.”
France has instituted strict laws which limit who is able to do procedures. These laws state that a general medical degree is not sufficient to perform surgeries and advertisement of plastic surgery is also tightly regulated. These are regulations that many would like to see instituted in the UK. Dr. Harvey Marcovitch, editor of a UK-based journal called Clinical Risk, said, “We need proper regulation of the industry and we need both surgeons and GPs to manage patient expectation.”
Goodsurgeonguide.co.uk is a website designed to help people learn more about plastic surgery. The site encourages people to carefully consider their choice of surgeon and make sure that they are respected and trusted. In response to the episode of the One Show, the managing director of this website, Christina Clogg, said, “We are not surprised that the One Show unearthed such bad practice at leading surgery groups in last night’s expose, it is one of the reasons why we developed the site and has lead us now, more than ever, to believe that the whole industry needs regulating.” Choosing a plastic surgeon needs to be based on more than just saving money. Finding a good and respected surgeon is necessary, because, as Ms. Clogg says, “[you] cannot put a price on good health and a safe procedure.”
