With so many consumers confused about cosmetic surgery and swayed by sometimes unscrupulous advertisers, two medical doctors have launched a quarterly magazine aimed at demystifying the cosmetic enhancement industry and educating the public regarding all aspects of the rapidly growing industry.
Absolute Cosmetics is a glossy magazine with interviews, articles, and advice columns to help the average patient find their way around the often complicated web of cosmetic surgery facts. Written on a laymen’s level, the quarterly’s goal is to be accessible to average customers while at the same time being a source of information for industry professionals. By creating accountability through this form of media, the wntire industry can become safer and more attractive to potential patients.
The creators of the magazine are both industry professionals who see this quarterly as a way of educating the public to the different aspects of cosmetic surgery. It is their hope that the magazine will strive to present an unbiased look at the industry and be an honest venue for discussion regarding procedures and concerns. The magazine has the potential to be an asset to industry professionals as well as a tool for everyday people considering cosmetic procedures.
Partnered with the web based organization MyFaceMyBody.com, the quarterly claims to be the first of its kind created by industry professionals. Magazine founder Kelly Wilson states that the goal of the magazine is “To demystify what has become a very confused marketplace and give potential clients the knowledge to make informed decisions.”
Acknowledging the need for women to be empowered with information regarding surgical procedures, the founders of the magazine are looking to provide consumers with the education they need to make informed choices. Wilson admits that cosmetic surgery has become “a minefield” filled with “unscrupulous practitioners” and the creation of this magazine aims to set the record straight by being a voice for all that is good about the industry and at the same time uncovering the harmful aspects of less than honest plastic surgery practitioners.
By debunking industry myths and misperceptions the magazines hopes to become a waiting room staple in the offices of cosmetic surgeons worldwide with a reputation for honest reporting of facts and open discussion.