Good Night For BAAPS At The Aesthetic Medicine Awards
The British Association of Aesthetic Plastic Surgeons (BAAPS) has picked up the prize for Association Initiative of the Year at this year’s Aesthetic Medicine Awards, for the contribution the organisation’s key players have had to the cosmetic treatments industry.
BAAPS is a non profit organisation that ensures that education and practice of Aesthetic Plastic Surgery is advanced in an effective way. Surgeries that want to join the organisation must have extensive background work done to make sure that they qualify, ensuring good quality care for surgeries that are members of BAAPS. They are based at the Royal College of Surgeons.
The award was given out specifically for their work highlighting irresponsible advertising of cosmetic surgery. In 2008 they referred to models with ‘anatomically impossible’ breasts as well as ‘lunchtime facelifts’ offered by some clinics. Their argument was that these kinds of messages made people have unrealistic expectations regarding their treatment. Such expectations are usually discouraged by surgeons telling patients they should be striving for an improved look rather than the perfect one. The Advertising Standards Authority welcomed the message.
Plastic Surgeon and BAAPS President Nigel Mercer was clearly pleased with the results: “We are delighted to receive this award from Aesthetic Medicine. At the BAAPS we have always worked hard to educate the public on the issues surrounding aesthetic procedures and it was a privilege to receive recognition from our peers.”
Meanwhile Eve Oxberry, editor of Aesthetic Medicine magazine had this to add: “The Aesthetic Medicine Awards is totally dedicated to encouraging and celebrating best practice throughout the industry.”
Aesthetic Medicine Magazine is an online resource for the medical aesthetic community. The Awards were held at the Royal Garden Hotel in Kensington as part of a ceremony over one weekend. It featured an exhibition as well as hosting duties from Comedian John Bishop with after dinner entertainment in the form of the Leonard Cheshire charity’s casino. Other categories for awards included best new clinic and best training courses.
Source: BAAPS Press Release