Cosmetic Surgery : Issues of The Ageing Process Solved
Contrary to popular belief, ageing is not always gradual. A nine year study by leading plastic surgeon, Rajiv Grover, has shown that aging can manifest in accelerated spurts. These spurts are centered upon different regions of the face and can be addressed before they become an issue.
The study began with 118 women between the ages of 40 and 45 and monitored them for nine years. Facial volume and ageing in the upper, mid, and lower face was measured and then correlated with data compiled about each woman’s lifestyle. Rajiv Grover hoped to prove that, as with children, growth in adults can come in spurts. His study did indeed prove this.
These growth spurts, that Grover found, were directly linked to stress in the women’s lives. Such stresses included rapid weight loss, divorce, illness, job loss, and bereavement. Stress is a defining emotion in the human experience and is virtually impossible to avoid. These ageing spurts can however be turned back with the technologically advanced procedures now available through plastic surgery.
The results of Grover’s study noted that ageing spurts were more rapid in the mid face and cheek area when compared to the upper and lower face. Loss of volume in the upper and mid cheeks draws attention away from the eyes and cheeks. These features are agreed upon as key areas of beauty. Women over forty who wish to maintain their youthful should keep a close eye on the volume of their mid face.
In 2009 face lifts were the fourth most popular cosmetic procedure in the UK. According to the British Association of Aesthetic Plastic Surgeons, over four thousand women underwent a face lift in 2009. Keeping that youthful face has become much more important to the women of today, because, in today’s society, women with younger looking faces are more marketable.
Whether a woman is a news broadcaster, a billboard model, or a company executive, she is held under a beauty radar and she must fit the bill or suffer the chances of being cast out. This has been proven in society time and time again. Plastic surgery can beat back that ghoul of old age and preserve the youthful beauty that creates success.

