The Rise of the ‘Brotox’ Generation
The American Society of Plastic Surgeons has reported a significant increase in the number of men having Botox treatment, giving rise to the nickname, ‘the Brotox generation’.
Most people associate Botox with middle-aged women who are eager to combat wrinkles and fine lines and restore their youthful complexion, but statistics from the States show that Botox is becoming increasingly popular among men.
According to the American Society of Plastic Surgeons, there was a 258 percent increase in the number of men having Botox between 2000 and 2010, making Botox the most common cosmetic treatment for men. In 2010 alone, more than 330,000 men had the facial aesthetic treatment, which is designed to reduce the visibility of lines and wrinkles by preventing muscle contraction.
Why has Botox become so popular?
Dr Stephen B Baker, associate professor and programme director of the department of plastic surgery at Georgetown University Hospital in Washington, said that the stigma attached to male surgery and cosmetic treatment has all but gone and men feel that they are now free to have treatments to make themselves look better in the same way as women.
The most common reason men want Botox is to reduce furrowed brow lines, according to Dr Baker; many men feel that lines on their foreheads make them look angry and unapproachable, as well as ageing them and the Botox procedure is very simple and minimally-invasive. Dr Sherman, who works with Dr Baker, admitted that men tend to ask for targeted treatment on specific areas of their face, while women tend to plump for a full facial treatment.
Botox is also incredibly popular among men because it is temporary and the recovery time is extremely short and the effects are also very natural, which is a major draw for any patients. Marcus Gogas, a 49 year old man from Virginia, said that he chose to have Botox because he had seen people who had undergone cosmetic surgery on television and the results were too radical, but with Botox, he knows that he will still look the same, just younger and fresher.
