Despite the economic difficulties across the globe the latest figures show that brides are more eager than ever to look their best for their wedding day. According to Forbes magazine, a large proportion of brides are willing to spend money on treatments like Botox and tooth whitening in order to look as good as possible on their wedding day.
Founder and director of 5th Avenue Dermatology and Surgery & Laser Clinic, Dr Paul Jarrod Frank, said a growing number of brides are deciding to invest in their looks to ensure they feel their best on the big day. He added that many feel the short term investment is well worth it when they look back on the photographs and memories, knowing that they looked great and felt special on the day they got married.
Dr Frank said Botox, fillers and cosmetic dental treatments are not cheap, but are relatively inexpensive compared to other costs associated with a wedding. This is why so many women are willing to part with their pounds in the run-up to their wedding.
New York cosmetic dentist, Dr Marc Lowenberg, said brides are more willing to spend money on their appearance, despite the recession and financial troubles left in its wake.
Popular treatments for brides-to-be include tooth whitening and veneers for a camera-ready smile, Botox and fillers for a smooth, fresh and youthful complexion, and body sculpting to ensure each bride looks great in their wedding gown.