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One of the major trends in the cosmetic industry over the last few years has been the startling rise in the number of brides-to-be deciding to undergo breast augmentations. 

The change in fashion in bridal wear from heaps of material and ruffles to slinkier, more body-con numbers, has led many women to realise that their flaws can’t be hidden any longer. Thus, like a bouquet, many women are now choosing to throw away their love handles and their low self confidence!

Many women have a dream of what their wedding will be like, normally from a very young age and the perfect physical form is normally one very important part of this dream.  Breast Augmentation can make a bride confident that she will fill out her dress and will look confident and stunning as she walks down the aisle.   One bride-to-be, Jackie O’Neil, took herself from a 32AA to a 32C cup before her dream wedding in Cyprus. She told the Daily Mail:  “Before the operation, I had no bust at all. It had always made me very depressed. There were lots of clothes I just couldn’t wear, like small summer dresses. “When I went for a consultation, I was a nervous wreck. But it had totally changed my life and given me confidence I just never had.” Jackie’s story is testament to just how big a change to your life a breast augmentation could make. Her wedding might have been slightly deflated if she hadn’t chosen to have the surgery and yet she battled through her fears and came out the other side much more confident, and much more married!

With breast augmentation’s constantly being one of the most popular cosmetic procedures in the world year on year, and with an estimated 6 billion pounds spent on wedding every year, it seems almost inevitable that eventually the two industries would collide in the form of bride’s boob jobs.  Like everything else to do with weddings, it seems that most women believe that the cost is ultimately worth it; they are probably right. It is a day which you will remember forever and, after the confetti has been swept up, the cake eaten and your drunk Auntie Mabel carried up to bed, you will be left with two things.  Firstly a partner to love and cherish, but also a new found confidence which will never divorce you.

New figures reveal a link between the increase in breast augmentation procedures and surging sales of bigger cup size bras.

Leading brands have reported that sales of D to G cup size bras have increased dramatically in last year‘s festive season.
Ultimo claims that bigger cup size lingerie sales have increased by 26 per cent in comparison to the year before. The company‘s chief executive officer Michelle Mone has noted that cup size 34FF has been one of its most demanded items recently.

“We have really tried to meet the increasing demand for bigger-busted women,” she revealed.

Lingerie retailers not only try to find ways to make it more accesible to men, but also respond to women following celebrities and having breast enlargement procedures by opening new branches such as Lingerie Academy at John Lewis.

Recently the media has been filled with images of glamour model Nicola McLean after taking part in a jungle reality show I‘m a Celebrity who has also had her breasts enlarged.

Many men would be happy for their spouses to undergo plastic surgery.

The researchers revealed that 16 per cent of the interviewed married men believed that their wife should have cosmetic treatments and 1 out of 10 thought their spouse should have botox injections.

Just under a third of the respondents thought that cosmetic surgery would stir things up in the bedroom and 23 per cent confessed that they would like their wife‘s body to be more like it was when they were younger.

The study, published by the Daily Telegraph, claims that men would like their wifes to undergo quite a variety of cosmetic treatments, such as liposuction, breast enlargement, breast lifting, teeth whitening and bum implants.

“It seems that a lot of men think their wives could do with surgery to enhance their looks, but looking young and gorgeous isn’t the be all and end all to a marriage,” the newspaper was told by  a representative of Opera North, which commissioned the project. He also said: “It’s particularly amusing that very few men would be prepared to do the same thing.”

A recent poll by online dating service Parship.com discovered that around a third of UK men would prefer a woman without very large breasts, as 31 per cent claimed they would not like to date someone whose breast size is bigger than a D cup.