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New research by the American Society for Aesthetic Plastic Surgery has discovered that breast surgery patients in the U.S are still favouring saline-filled implants despite the recent news that silicon versions have been approved by the US Food and Drug Administration.

The shockwaves such a decision was expected to send through the industry have clearly yet to materialise.  Breast Augmentations are always the number one cosmetic surgery performed both in the U.K and the U.S and thus it was thought that the introduction of silicone implants would have more of a noticeable effect.

The ASAPS surveyed 1746 of its members and discovered that patient preference was the number one reason why a disproportionate number of saline implants were being used in comparison to their silicone sister.  “The approval of silicone gel implants has expanded the options for women considering breast augmentation” confirmed the authors of the study, Rod Rohrich and Edward Reece, but they went onto say: “Nevertheless, obtaining favourable patient outcomes is usually not dependent on the type of implant as much as the use of patient-appropriate techniques by a qualified and experienced surgeon.”  Essentially, what they’re saying is that, whatever new innovations may be brought into the breast augmentation industry, the type of implant an individual patient receives will always depend on their individual case and how best to proceed for the unique case in question.  This is why it is always important to book an in-depth initial consultation with your chosen surgeon before deciding to embark upon a cosmetic enhancement.

The number of women undergoing Breast Augmentations has increased a mind-blowing 250% from 1997 to 2008 and, as the procedure comes down in cost and less and less stigma is attached to having a cosmetic treatment, this number is only set to increase. This can only be good news for the cosmetic surgery industry. Also, as the numbers of people having breast augmentations increases, so will the number of silicone implants being used.  The cult of celebrity introduced breast enlargement and reduction surgery to a new audience and now the craze has filtered down to normal members of the public. With more innovations and new inventions likely to revolutionise procedures even more in the coming years it is likely that results will come to look even more natural. You needn’t be down about your endowment anymore, boost your confidence by boosting your breasts today!

Much has been made recently of young professionals attempting to give themselves the edge in an ever-shrinking, ever more competitive jobs market by going under the knife.

However, it is no longer just the young who are attempting to get the coveted job; women in their fifties are now turning to surgery as a way of competing with their younger, more dynamic counterparts.  Following on quickly from the news that there has been a 13% increase in the number of people seeking Botox injections, the Portland-based T.V Station KGW has now revealed that women who should be contemplating retirement are now contemplating breast augmentations, tummy tucks and face lifts.

“People want to look like they are healthy and young,” commented Dr. Maria Ross. The message would seem to be that having the qualifications and experience might not be enough to secure that dream promotion or pay-rise. Like any other industry, the professional sector is obsessed with youth and with dynamism and, as the recession continues to bite, people are taking any possible chance to enhance their job prospects. “As people are losing jobs, it’s even more competitive” confirmed Dr. Maria Ross.

One might think, in a recession, that people would shy away from expensive luxuries such as cosmetic surgery but these latest figures would seem to suggest that such procedures are a necessity and not a luxury.  Money may well be tight at the minute but cosmetic surgery, far from being a one-off large extravagance, should perhaps be seen as an investment which may well help bring in larger earnings in the hard years to come.  Spending money now and keeping yourself looking young and fresh may be the only tool at your disposal to fight the recession.

It would seem this is not a situation which is exclusive to the business world; actress Patricia Hodge recently revealed that she was considering having surgery at it seemed to have “become the norm”.  It would seem whatever career you’re involved with, looking young is what it’s all about and cosmetic surgery may well be the best way to stay on top of your game for as long as possible.  Rather than hearing the dreaded words “You’re fired”, get yourself fixed up, feeling fabulous and pretty soon you might be hearing the words “you’re hired”. Invest in the future now by investing in yourself; get recession-proof cosmetic surgery.

Pioneering Technique From Japan Used For First Time On East Ayrshire Woman

A new form of breast surgery could soon be available to women in the United Kingdom, according to reports by the Daily Mail.

The procedure works using stem cells, early age cells which can be manipulated to grow into any kind of tissue found in the human body. The technique, developed in Japan, works by using the stem cells to create new breast tissue.

It follows work carried out in an attempt to use fat for breast augmentation, however injecting fat into the breasts was found to be problematic as blood supply could not be maintained to the newly formed tissue. However, this is not the case with stem cells.

The Daily Mail spoke with a consultant breast surgeon, Professor Kefah Mokbel of the London Breast Institute in March, who points out that breast augmentation through the use of stem cells results in more natural looking breasts than those using implants.

He added, “We are optimistic we can easily achieve an increase of one cup size. We cannot say yet if we can achieve more. That may depend on the stem cells we can harvest.”

Following on from this news the same popular tabloid spoke of the story of Irene Mackenzie, an East Ayrshire woman, after receiving the pioneering procedure. “Initially, my breast and tummy felt bruised and swollen, but after a few weeks, this went down,” she said, “Three months later, my stem cell treated breast looked and felt like normal breast tissue, even slightly firmer”

Mackenzie received the treatment after a lumpectomy to remove a cancerous lump from her breast. She had heard that a plastic surgeon from the Glasgow Royal Infirmary was carrying out a pioneering new procedure to replicate breast tissue using stem cells.

The procedure could be good news for women who are in need of corrective breast surgery following a lumpectomy. The latest technique could produce more natural looking breasts, with research continuing to determine how large the breasts can be made.

Further trials are to be carried out in May.

Source: DailyMail.co.uk

It may not be setting the catwalks of Paris and Milan alight, but a new range of post-op underwear for women who have undergone breast operations is being welcomed by industry professionals and patients alike. Amoena is the company behind the new garments which it claims are infused with Vitamin E and Aloe in order to give a greater degree of comfort in the days following your procedure; you wouldn’t get that from Michael Kors!

They have already drawn approval from surgeons working within the industry, with one commenting that: “The zip-front closure allows professionals to easily fit the garment immediately following surgery and also allows for ease of wear while the patient recovers her range-of-motion” Whilst this idea does sound relatively simple, it is the first time a company has attempted to tackle the problems facing post-op women. It is indeed testament to the rising popularity of plastic surgery that a company has been able to expand out into such a specific market area.  Breast Augmentation remains the most popular plastic surgery both in the U.K and the U.S so there is certainly not a shortage of potential customers for this new line of underwear.

Advances in the procedures and technology surrounding breast augmentations and breast lifts, as well as a fall in prices and more credit options than were previously available, mean that more and more women have been choosing to undergo breast surgery. This move to heighten the comfort of the often long recovery from such operations will be applauded.  The first few weeks after any operation are vital as this is when the wounds heal and when one sees if the operation has been a success or not; the easy accessibility of these garments, the zip features etc, as well as the comfort they promise to bring can surely only help recovery.

Quick recovery is also now more essential than ever as more and more people want to hurry back to work so that they do not jeopardise their employability in these tight economic times. The new range of underwear looks to be giving a boost to those undergoing breast surgery and will certainly go down well within the industry. We will have to wait and see whether Ann Summers and La Senza take up rival bids to corner the plastic surgery market and whether rumours of a collaboration with Victoria Beckham turn out to be false.

BAAPS (The British Association of Aesthetic Plastic Surgeons) has announced the results of a survey about breast enlargement procedures, which is considered to be the largest survey of this field in the UK to date.

The object of the research was just under 27,000 cases over a six year period.

The study reveals that the total number of breast enlargement operations increased by 275% between 2002 and 2007, with around 2,400 operations carried out in 2002 and 6,500 in 2007.

The figures of the survey show an average 0.53% chance of infection, which is five times lower than the European average of 2.5%.

“This survey of over 26,000 patients undergoing breast augmentation is the largest of its kind and demonstrates that reduced complication rates can be achieved by the application of careful surgical technique and a safe hospital environment. Patients should choose their surgeon carefully as this is not an operation where one size fits all and tailoring the procedure to each individual does produce better results,” concluded Rajiv Grover, plastic Surgeon, Secretary of BAAPS and the author of the research.

Plastic surgeon and member of BAAPS Mr Douglas McGeorge, commented: “These results confirm what we have always known – that risks associated with surgical procedures are dramatically lessened when patients choose properly trained and qualified practitioners knowledgeable in the latest techniques and advances. At the BAAPS our members undergo thorough screening and are audited yearly. It’s essential that people considering breast augmentation, or indeed any aesthetic procedure, do their research and check surgeon qualifications.”

New figures reveal a link between the increase in breast augmentation procedures and surging sales of bigger cup size bras.

Leading brands have reported that sales of D to G cup size bras have increased dramatically in last year‘s festive season.
Ultimo claims that bigger cup size lingerie sales have increased by 26 per cent in comparison to the year before. The company‘s chief executive officer Michelle Mone has noted that cup size 34FF has been one of its most demanded items recently.

“We have really tried to meet the increasing demand for bigger-busted women,” she revealed.

Lingerie retailers not only try to find ways to make it more accesible to men, but also respond to women following celebrities and having breast enlargement procedures by opening new branches such as Lingerie Academy at John Lewis.

Recently the media has been filled with images of glamour model Nicola McLean after taking part in a jungle reality show I‘m a Celebrity who has also had her breasts enlarged.

A new study claims that a high percentage of male respondants react positively to the idea of their partner undergoing plastic surgery.

The study aimed at revealing how the attitude to cosmetic treatments such as liposuction and breast implants has changed. In India, where the study was conducted, women frequently chose to hide the fact that they have had cosmetic surgery. However, the research revealed that 49 per cent of male respondents would react positively to a woman having plastic surgery.
 
Concluding the research, people acknowledged the worth of natural beauty, but they also agreed that there is nothing wrong for a woman to enhance her appearance with cosmetic surgery if she was not born with perfect looks.

One of the men interviewed for the study commented: “For me natural beauty means a lot but after the cosmetic surgery if the girl looks more sexy or cute I might get turned on.”

The research was published in The Hindu, an Indian newspaper, along with a report about the dramatic expansion of cosmetic surgery industry. Around ten per cent of all cosmetic procedures involves breast enhancement.

Experts reveal that more women who decide to choose plastic operations to enhance the appearance of their breasts, combine lifting and augmentation procedures.

As suggested by studies, breast lift and augmentation operations have been considered to be the most popular plastic surgery treatments in the US in the last decade.
 
Cosmetic surgery specialist Dr John Osborn claimed: “Breast lift and breast augmentation are two very different procedures that are performed with different goals in mind,”

“However, the benefits of the procedures are complementary, so combining a breast lift with a breast augmentation is often the best way to achieve the complete breast enhancement many women are looking for.”

Breast lifts aim at reshaping the breast and reducing sagging, while augmentation increases volume and size, reducing flatness and making the breast look fuller.
 
Specialists claim that if a patient seeks to improve the shape and cleavage, but does not want to enlarge the breasts, a breast lift procedure can be supplemented with implants.

Why are shops now having to stock bigger bras sizes.

The Telegraph is reporting that the average bra size has increased in size in recent years, with the average bra sold now being an entire size larger than those five years in the past.

As a result, shops such as Debenhams are being forced to stock larger size bras to cope with the rise – some as large as a G cup.

The new statistics come from sales figures provided by Debenhams and do not take into account reasons for the rise, though some suspect that new ways of measuring customers’ figures could account for it.

Another factor is the increase in the number of women deciding to undergo cosmetic surgery. In recent years, the procedure has been gaining widespread acceptance.

Earlier this month it was reported that the number of breast enlargement surgeries has increased to around 6,500 in the last year. These findings were presented at the annual conference of the British Association of Aesthetic Plastic Surgeons (BAAPS).
Delegates at that conference looked at the results of a wide UK study that looked at over 26,000 patients, which showed an increase of 275% since 2002, a rise of 4,136 operations per year.

The Telegraph refers to Sharon Webb, a specialist lingerie buyer for Debenhams, who said that Britiain is “now entering the age of the fuller bust”. This is due to a number of factors.

“Some of the increase has undoubtedly been due to poor bust measuring techniques in the past – our results show that many women are often between one and two cup sizes larger than they realize.” She refers to how women now have their bust size measured more regularly than in the past, with further checks as they get older. Changes could take place in size due to pregnancy, age and weight gain, as well as weight loss and of course surgery.

“There is no doubt that the popularity of surgical breast enhancements is also having a major impact on the average bust size. It is sometimes possible to tell who has had a helping hand from surgery, because the relationship between the women’s back measurement and cup size is altered dramatically.”

She said that she recommends all women be re-measured every six months.

Sources: The Telegraph and BAAPS figures from The Independent