2009 : Record Year for Male Breast Reduction
According to the British Association of Aesthetic Plastic Surgeons (BAAPS), the number of men undergoing plastic surgical procedures has risen substantially in 2009. The increase is an amazing 21% in overall procedures performed on men. Cosmetic surgery is quickly becoming a men’s trend too.
The BAAPS reported that the increase in male procedures was most profoundly shown in the breast reduction (gynaecomastia). These procedures rose an astounding 80% between 2008, with 581 procedures. It is the third most popular procedure in men behind nose-jobs (rhinoplasty) and eyelid surgery (blepharoplasty).
Many men have excess fat cells across there chest that they wish to have removed. Some even suffer from gynecomastia, the development of abnormally large mammary glands resulting in enlarged breasts. Men have tried in vain to get rid this excess fat through work outs, and diet plans. Out of options, men have turned to plastic surgery to rid them of the embarrassing flab on their chests.
Many new advancements in technology have improved many of the procedures for plastic surgery. In fact, a new procedure is now available for breast reduction which utilizes radiofrequency assisted technology. This technology allows for a much less invasive procedure to remove the fat cells while at the same time tightening the loose skin. This replaces the painful pushing and pulling of liposuction and is drawing more and more patients.
The media has also made an impact on the plastic surgery scene. Mr. Rajiv Grover, consultant plastic surgeon and BAAPS Secretary said, “This year we have recorded a dramatic rise in a number of male surgical procedures, probably due to heightened media attention, which has allowed men to realize the positive outcomes that can be achieved.”
The negative opinion that society once had toward plastic surgery no longer exists. People are much less judgmental of others who have undergone such a procedure and thus everyone is more apt to talk about the results of their procedure. With the plethora of positive testimonials available men are more inclined to consider a procedure to give them the body that they desire.
