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February 2, 2011

Rise In UK Cosmetic Surgerical Procedures

Filed under: Breast Augmentation,Breast Implants,Cosmetic Surgery News,Non-Surgical Treatments — Tags: Breasts implants, cosmetic procedure, cosmetic surgery, lip enhancement procedures, metrosexuals, Non-surgical procedures — admin @ 7:17 am

A surprising amount of people in the UK receive some type of cosmetic surgery during the holiday season, according to new figures released this month.

It has been reported that there was a 45% rise in the number of people enquiring about cosmetic surgery, according to the figures.  It was reported that more and more people are turning to cosmetic surgery to rejuvenate their bodies and faces. During the holiday season, cosmetic surgery was at an all time high in the UK.

The cosmetic procedure leading this new trend was for breast augmentation surgeries. Breasts implants accounted for nearly 65% increase of the cosmetic surgeries performed, with a dramatically rise of 55% during the month of November. There was also a staggering increase in the number of non-surgical procedures as the holiday season opened and parties were plentiful, people wanted to put their best face forward. There was also a rise of 65% in the number of people enquiring about Botox injections with a 43% increase in other cosmetic treatments such as teeth whitening and they had 32% more enquiries about lip enhancement procedures, as compared to the previous month.

Both women and men made enquiries about non-surgical procedures as the Christmas party season got underway in the UK. In modern society the term “metrosexuals” has been used to define a newly identified segment of society, men who like to groom and use cosmetics and look good as much as women. The percentage of men who could be classified as “metrosexuals” accounted for nearly 41% of all Botox enquires in December.

It seems that cosmetic surgery options are growing popular with all segments of society. A spokesman for the Transform Cosmetic group, Shami Thomas recently commented on the reported increases in the trend of cosmetic surgery. Thomas remarked, “Cosmetic surgery sees seasonal trends and our call centre staff have been inundated recently with pre-Christmas enquiries. Thomas goes on to state that, “As we approach Christmas, attention turns to the upcoming party season and naturally women and men begin to look to improving their appearances to look their best.”

Following cosmetic surgery there is normally bruising and swelling in the affected areas. Standard recovery time is usually four to six weeks.

A surprising amount of people in the UK receive some type of cosmetic surgery during the holiday season, according to new figures released this month.

It has been reported that there was a 45% rise in the number of people enquiring about cosmetic surgery, according to the figures.  It was reported that more and more people are turning to cosmetic surgery to rejuvenate their bodies and faces. During the holiday season, cosmetic surgery was at an all time high in the UK.

The cosmetic procedure leading this new trend was for breast augmentation surgeries. Breasts implants accounted for nearly 65% increase of the cosmetic surgeries performed, with a dramatically rise of 55% during the month of November. There was also a staggering increase in the number of non-surgical procedures as the holiday season opened and parties were plentiful, people wanted to put their best face forward. There was also a rise of 65% in the number of people enquiring about Botox injections with a 43% increase in other cosmetic treatments such as teeth whitening and they had 32% more enquiries about lip enhancement procedures, as compared to the previous month.

Both women and men made enquiries about non-surgical procedures as the Christmas party season got underway in the UK. In modern society the term “metrosexuals” has been used to define a newly identified segment of society, men who like to groom and use cosmetics and look good as much as women. The percentage of men who could be classified as “metrosexuals” accounted for nearly 41% of all Botox enquires in December.

It seems that cosmetic surgery options are growing popular with all segments of society. A spokesman for the Transform Cosmetic group, Shami Thomas recently commented on the reported increases in the trend of cosmetic surgery. Thomas remarked, “Cosmetic surgery sees seasonal trends and our call centre staff have been inundated recently with pre-Christmas enquiries. Thomas goes on to state that, “As we approach Christmas, attention turns to the upcoming party season and naturally women and men begin to look to improving their appearances to look their best.”

Following cosmetic surgery there is normally bruising and swelling in the affected areas. Standard recovery time is usually four to six weeks.

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November 24, 2010

The Advances in Cosmetic Procedures Previews

Filed under: Body Contouring,Cosmetic Surgery News,Cosmtic Surgery Advice,Female Cosmetic Surgery,Non-Surgical Treatments — Tags: Botox and fillers, Breast Augmentation, breast reduction, Buttock augmentation and lift, candidate for cosmetic surgery, Cellulite removal, chin augmentation, cosmetic procedure, cosmetic surgical procedure, Dermabrasion and Chemical peels, face lift, Facial implant, idea of plastic surgery, Lip augmentation, liposuction, plastic surgery, potential cosmetic surgery candidate, Rhinoplasty, Tummy Tuck, type of cosmetic procedure — admin @ 6:01 am

How many times have you considered the idea of plastic surgery, but because you were not certain as to what the end result would be pushed the idea out of you mind? While a large number of people do have plastic surgery, there is an even larger number that have considered having some type of cosmetic procedure done, but because they had no way of knowing what the final result might be they quickly changed their minds. This really isn’t that much of a surprise when you consider the plethora of questions that surround a possible candidate for cosmetic surgery. Questions such as; how will I look? Will I look natural? Will people be able to tell that I’ve had anything done? These concerns are very valid and well founded when it comes to the idea of cosmetic surgery, especially given the fact that the only guide a person has had to go by was photos of the after results of other people who have had similar procedures done. While these considerations can present a quandary for a person considering the idea of cosmetic surgery there is no longer any reason to be worried as there is now a solution to the problem.

Dr. William Bruno, a Beverly Hills plastic surgeon, has found the answer to these concerns for the potential cosmetic surgery candidate. The Vectra 3D Imaging System utilizes special cameras and dynamic soft tissue modeling technology in order to generate an actual 3D model that has been formed after calculating what the realistic outcome to a cosmetic surgical procedure might be. The model is made based upon volume, distance, shape, placement, gravity and precise measurements. While a model of every single possible cosmetic surgical procedure scenario might not be available, the list of what types of models is quiet impressive. The system can offer you a model of the bodily areas such as face, breast and body sculpting.

Models for cosmetic procedures that have been utilized at this point include:
Rhinoplasty
Chin augmentation
Liposuction
Breast augmentation
Tummy tuck
Cellulite removal
Face lift
Facial implant
Botox and fillers
Lip augmentation
Breast reduction
Buttock augmentation and lift
Dermabrasion and Chemical peels

Although being able to see a model of what the results can look like is definitely a big asset, this system also gives you the option of exploring what various sizes of implants would look like as well.

How many times have you considered the idea of plastic surgery, but because you were not certain as to what the end result would be pushed the idea out of you mind? While a large number of people do have plastic surgery, there is an even larger number that have considered having some type of cosmetic procedure done, but because they had no way of knowing what the final result might be they quickly changed their minds. This really isn’t that much of a surprise when you consider the plethora of questions that surround a possible candidate for cosmetic surgery. Questions such as; how will I look? Will I look natural? Will people be able to tell that I’ve had anything done? These concerns are very valid and well founded when it comes to the idea of cosmetic surgery, especially given the fact that the only guide a person has had to go by was photos of the after results of other people who have had similar procedures done. While these considerations can present a quandary for a person considering the idea of cosmetic surgery there is no longer any reason to be worried as there is now a solution to the problem.

Dr. William Bruno, a Beverly Hills plastic surgeon, has found the answer to these concerns for the potential cosmetic surgery candidate. The Vectra 3D Imaging System utilizes special cameras and dynamic soft tissue modeling technology in order to generate an actual 3D model that has been formed after calculating what the realistic outcome to a cosmetic surgical procedure might be. The model is made based upon volume, distance, shape, placement, gravity and precise measurements. While a model of every single possible cosmetic surgical procedure scenario might not be available, the list of what types of models is quiet impressive. The system can offer you a model of the bodily areas such as face, breast and body sculpting.

Models for cosmetic procedures that have been utilized at this point include:
Rhinoplasty
Chin augmentation
Liposuction
Breast augmentation
Tummy tuck
Cellulite removal
Face lift
Facial implant
Botox and fillers
Lip augmentation
Breast reduction
Buttock augmentation and lift
Dermabrasion and Chemical peels

Although being able to see a model of what the results can look like is definitely a big asset, this system also gives you the option of exploring what various sizes of implants would look like as well.

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February 18, 2010

Specialist Says Silicone Implants Are Best

Filed under: Breast Augmentation,Breast Implants,Cosmetic Surgery News,Female Cosmetic Surgery — Tags: Breast Augmentation, Breast augmentation surgery, breast tissue, British Association of Aesthetic Plastic Surgeons, cosmetic procedure, Dr. Robert Cohen, plastic surgeon of the Scottsdale Center for Plastic Surgery, revision breast augmentation surgeries, saline implants, silicone breast implants, silicone implants — admin @ 3:22 pm

Many women consider having breast augmentation surgery, to make their breasts look the way that they desire. Whether it is just to reshape the breast or make them significantly larger, breast augmentation has remained the most popular cosmetic procedure throughout the world. Women have been very impressed with the results of their silicon implants as compared to saline. They find that with their silicone implants they can finally feel confident about their breasts.

Dr. Robert Cohen, a board-certified plastic surgeon of the Scottsdale Center for Plastic Surgery, is a strong supporter of silicone breast implants. He says that the silicone implants have a more natural texture and feel. They are softer and are a closer match to the surrounding breast tissue. There is substantially less palpable rippling and less potential for visible rippling with silicone implants when compared to saline. Another major benefit is that they are known to last longer. The removal rate of saline implants within the first four years of the procedure is five percent higher than for silicone implants.

Dr. Cohen performs numerous revision breast augmentation surgeries and finds that many women will opt to get their saline implants replaced by silicone implants. In a press release he said, “Some of my corrective surgery patients choose silicone partly because they weren’t happy with their experience with saline, but what’s interesting is that we’re starting to see many more patients wanting to ‘trade up’ to silicone for its own sake, without necessarily requiring significant correction at the same time.” Due to their softer and more natural texture, silicone implants can help to compensate for many of the aesthetic challenges associated with revision breast surgery.

It is important, when considering breast augmentation, that the surgeon evaluates a woman’s candidacy thoroughly. Surgical recommendations must take into account a wide range of factors including but not limited to weight, diet, exercise habits, and age. Dr. Cohen adds that, “Revision surgery has to be approached uniquely for each patient, and an experienced surgeon will be able to identify the right implant type for your short and long-term goals. The exciting news is that women today have more options than ever before to create their desired look.”

Breast augmentation is the most popular cosmetic procedure in the UK. In fact the British Association of Aesthetic Plastic Surgeons reported that in 2009 breast augmentation procedures made up nearly 26 percent of all cosmetic procedures. When women decide that a breast augmentation is right for them then, they should know that silicone implants are the best choice. Silicone implants feel and look more natural and are more durable.

Many women consider having breast augmentation surgery, to make their breasts look the way that they desire. Whether it is just to reshape the breast or make them significantly larger, breast augmentation has remained the most popular cosmetic procedure throughout the world. Women have been very impressed with the results of their silicon implants as compared to saline. They find that with their silicone implants they can finally feel confident about their breasts.

Dr. Robert Cohen, a board-certified plastic surgeon of the Scottsdale Center for Plastic Surgery, is a strong supporter of silicone breast implants. He says that the silicone implants have a more natural texture and feel. They are softer and are a closer match to the surrounding breast tissue. There is substantially less palpable rippling and less potential for visible rippling with silicone implants when compared to saline. Another major benefit is that they are known to last longer. The removal rate of saline implants within the first four years of the procedure is five percent higher than for silicone implants.

Dr. Cohen performs numerous revision breast augmentation surgeries and finds that many women will opt to get their saline implants replaced by silicone implants. In a press release he said, “Some of my corrective surgery patients choose silicone partly because they weren’t happy with their experience with saline, but what’s interesting is that we’re starting to see many more patients wanting to ‘trade up’ to silicone for its own sake, without necessarily requiring significant correction at the same time.” Due to their softer and more natural texture, silicone implants can help to compensate for many of the aesthetic challenges associated with revision breast surgery.

It is important, when considering breast augmentation, that the surgeon evaluates a woman’s candidacy thoroughly. Surgical recommendations must take into account a wide range of factors including but not limited to weight, diet, exercise habits, and age. Dr. Cohen adds that, “Revision surgery has to be approached uniquely for each patient, and an experienced surgeon will be able to identify the right implant type for your short and long-term goals. The exciting news is that women today have more options than ever before to create their desired look.”

Breast augmentation is the most popular cosmetic procedure in the UK. In fact the British Association of Aesthetic Plastic Surgeons reported that in 2009 breast augmentation procedures made up nearly 26 percent of all cosmetic procedures. When women decide that a breast augmentation is right for them then, they should know that silicone implants are the best choice. Silicone implants feel and look more natural and are more durable.

Comments (0)

February 3, 2010

Cosmetic Surgery : Issues of The Ageing Process Solved

Filed under: Anti Ageing,Cosmetic Surgery News,Female Cosmetic Surgery — Tags: bereavement, cosmetic procedure, divorce, face lifts, Facial volume, job loss, Loss of volume in the upper and mid cheeks, plastic surgeon, plastic surgery, Rajiv Grover, rapid weight loss — admin @ 12:13 pm

Contrary to popular belief, ageing is not always gradual. A nine year study by leading plastic surgeon, Rajiv Grover, has shown that aging can manifest in accelerated spurts. These spurts are centered upon different regions of the face and can be addressed before they become an issue.

The study began with 118 women between the ages of 40 and 45 and monitored them for nine years. Facial volume and ageing in the upper, mid, and lower face was measured and then correlated with data compiled about each woman’s lifestyle. Rajiv Grover hoped to prove that, as with children, growth in adults can come in spurts. His study did indeed prove this.

These growth spurts, that Grover found, were directly linked to stress in the women’s lives. Such stresses included rapid weight loss, divorce, illness, job loss, and bereavement. Stress is a defining emotion in the human experience and is virtually impossible to avoid. These ageing spurts can however be turned back with the technologically advanced procedures now available through plastic surgery.

The results of Grover’s study noted that ageing spurts were more rapid in the mid face and cheek area when compared to the upper and lower face. Loss of volume in the upper and mid cheeks draws attention away from the eyes and cheeks. These features are agreed upon as key areas of beauty. Women over forty who wish to maintain their youthful should keep a close eye on the volume of their mid face.

In 2009 face lifts were the fourth most popular cosmetic procedure in the UK. According to the British Association of Aesthetic Plastic Surgeons, over four thousand women underwent a face lift in 2009. Keeping that youthful face has become much more important to the women of today, because, in today’s society, women with younger looking faces are more marketable.

Whether a woman is a news broadcaster, a billboard model, or a company executive, she is held under a beauty radar and she must fit the bill or suffer the chances of being cast out. This has been proven in society time and time again. Plastic surgery can beat back that ghoul of old age and preserve the youthful beauty that creates success.

Contrary to popular belief, ageing is not always gradual. A nine year study by leading plastic surgeon, Rajiv Grover, has shown that aging can manifest in accelerated spurts. These spurts are centered upon different regions of the face and can be addressed before they become an issue.

The study began with 118 women between the ages of 40 and 45 and monitored them for nine years. Facial volume and ageing in the upper, mid, and lower face was measured and then correlated with data compiled about each woman’s lifestyle. Rajiv Grover hoped to prove that, as with children, growth in adults can come in spurts. His study did indeed prove this.

These growth spurts, that Grover found, were directly linked to stress in the women’s lives. Such stresses included rapid weight loss, divorce, illness, job loss, and bereavement. Stress is a defining emotion in the human experience and is virtually impossible to avoid. These ageing spurts can however be turned back with the technologically advanced procedures now available through plastic surgery.

The results of Grover’s study noted that ageing spurts were more rapid in the mid face and cheek area when compared to the upper and lower face. Loss of volume in the upper and mid cheeks draws attention away from the eyes and cheeks. These features are agreed upon as key areas of beauty. Women over forty who wish to maintain their youthful should keep a close eye on the volume of their mid face.

In 2009 face lifts were the fourth most popular cosmetic procedure in the UK. According to the British Association of Aesthetic Plastic Surgeons, over four thousand women underwent a face lift in 2009. Keeping that youthful face has become much more important to the women of today, because, in today’s society, women with younger looking faces are more marketable.

Whether a woman is a news broadcaster, a billboard model, or a company executive, she is held under a beauty radar and she must fit the bill or suffer the chances of being cast out. This has been proven in society time and time again. Plastic surgery can beat back that ghoul of old age and preserve the youthful beauty that creates success.

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January 18, 2010

Plastic Surgery : Happiness And Confidence Are Achievable

Filed under: Body Contouring,Cosmetic Surgery News,Female Cosmetic Surgery — Tags: Belfast Telegraph, breast lift, cosmetic procedure, Cosmetic Procedures, cosmetic suirgery procedures, Gillian Lyttle, plastic surgery, Tummy Tuck — admin @ 11:40 am

Most people who consider having a cosmetic procedure contemplate many reasons to do so. One of the considerations at the top of their list is how the results of the plastic surgery will make them feel. When people feel that they look good they carry themselves differently. They stand straighter and exude a sense of confidence and happiness that is genuine.

This confidence is overflowing from Gillian Lyttle because plastic surgery has given her a happiness that she never thought she would ever achieve. She had been overweight for four years and weighed more than sixteen stone. She told the Belfast Telegraph that she had joined a diet club and had successfully lost five stones and four pounds. This loss of fat left a lot of loose skin and stretch marks so, though she was thrilled with being thinner, she still did not have the body that she desired.

To acquire the body that she dreamed of she had to turn to plastic surgery. She underwent a tummy tuck and a breast lift and has seen an increase in her happiness that knows no bounds. Being able to wear a bikini for the first time was an experience that she will never forget. The surge in her confidence level has made her life much easier and enjoyable. While she had been overweight she refused to date because she was afraid that anyone who asked her out was only trying to wind her up. She now has a boyfriend whom she met at work and is content.

Plastic surgery can have a drastic effect on a person’s life. Having a body which makes a person proud allows their confidence to grow substantially. Many people do not realize how much of a difference a higher self-esteem can have on a person’s life. Gillian feels better about herself and thus a strong confident aura surrounds her that can be felt by the people that she encounters throughout her day.

Most people who consider having a cosmetic procedure contemplate many reasons to do so. One of the considerations at the top of their list is how the results of the plastic surgery will make them feel. When people feel that they look good they carry themselves differently. They stand straighter and exude a sense of confidence and happiness that is genuine.

This confidence is overflowing from Gillian Lyttle because plastic surgery has given her a happiness that she never thought she would ever achieve. She had been overweight for four years and weighed more than sixteen stone. She told the Belfast Telegraph that she had joined a diet club and had successfully lost five stones and four pounds. This loss of fat left a lot of loose skin and stretch marks so, though she was thrilled with being thinner, she still did not have the body that she desired.

To acquire the body that she dreamed of she had to turn to plastic surgery. She underwent a tummy tuck and a breast lift and has seen an increase in her happiness that knows no bounds. Being able to wear a bikini for the first time was an experience that she will never forget. The surge in her confidence level has made her life much easier and enjoyable. While she had been overweight she refused to date because she was afraid that anyone who asked her out was only trying to wind her up. She now has a boyfriend whom she met at work and is content.

Plastic surgery can have a drastic effect on a person’s life. Having a body which makes a person proud allows their confidence to grow substantially. Many people do not realize how much of a difference a higher self-esteem can have on a person’s life. Gillian feels better about herself and thus a strong confident aura surrounds her that can be felt by the people that she encounters throughout her day.

Comments (0)

January 8, 2010

Feel Like Someone New With Breast Augmentation?

Filed under: Breast Augmentation,Breast Surgery,Facial Surgery,Female Cosmetic Surgery — Tags: 34DD boobs, Ashley Alongi, Breast Augmentation, cosmetic procedure, cosmetic surgery, estrogen pills, ncrease the cup size of their existing breasts, non-existent breasts, Scottish Daily Record, undergo a breast augmentation, underwear shopping — admin @ 10:30 am

Ashley Alongi has stated that she feels like a totally new person after having a breast augmentation. This might not sound too surprising since many people claim to feel fresh and new after cosmetic surgery, however this woman has a special story to go along with her statement.

Ashley was born with no breast tissue and went through life embarrassed by this fact. She spent much of her life trying to hide from everyone. She was disconcerted with her lack of breasts and never felt confident enough to pursue a relationship. Most women who undergo a breast augmentation want to increase the cup size of their existing breasts. Ashley wanted to increase the size of her non-existent breasts.

She told the Scottish Daily Record that she had always been hiding from her friends, family, and colleagues. She couldn’t go bra shopping with her friends because she couldn’t wear one. She wore baggy jumpers at school to hide the lack of breasts, because she feared being ridiculed and bullied. Her growing up experience was far from nice and would better be described as traumatic.

After finding that estrogen pills did not help her, she knew surgery was the only option she had. She had been told that she could get the operation on the NHS but upon seeing the waiting list of eight years, she decided to save her money waitressing and pay for a cosmetic procedure herself. At the age of 25 she was
finally able to save up enough money to climb out of the pall created by her less than 32AA breasts.

Her new 34DD boobs have been a huge blessing. She has more confidence than she had ever imagined possible. She loves to go underwear shopping and relishes wearing form fitting shirts. She is finally on the lookout for a relationship. She said to the Scottish Daily Record, “I am ready for love because at long last I love myself.” Her family has also called her ‘a new person’ since her surgery.

Ashley Alongi has stated that she feels like a totally new person after having a breast augmentation. This might not sound too surprising since many people claim to feel fresh and new after cosmetic surgery, however this woman has a special story to go along with her statement.

Ashley was born with no breast tissue and went through life embarrassed by this fact. She spent much of her life trying to hide from everyone. She was disconcerted with her lack of breasts and never felt confident enough to pursue a relationship. Most women who undergo a breast augmentation want to increase the cup size of their existing breasts. Ashley wanted to increase the size of her non-existent breasts.

She told the Scottish Daily Record that she had always been hiding from her friends, family, and colleagues. She couldn’t go bra shopping with her friends because she couldn’t wear one. She wore baggy jumpers at school to hide the lack of breasts, because she feared being ridiculed and bullied. Her growing up experience was far from nice and would better be described as traumatic.

After finding that estrogen pills did not help her, she knew surgery was the only option she had. She had been told that she could get the operation on the NHS but upon seeing the waiting list of eight years, she decided to save her money waitressing and pay for a cosmetic procedure herself. At the age of 25 she was
finally able to save up enough money to climb out of the pall created by her less than 32AA breasts.

Her new 34DD boobs have been a huge blessing. She has more confidence than she had ever imagined possible. She loves to go underwear shopping and relishes wearing form fitting shirts. She is finally on the lookout for a relationship. She said to the Scottish Daily Record, “I am ready for love because at long last I love myself.” Her family has also called her ‘a new person’ since her surgery.

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December 1, 2009

“Two for One” Deal on Cosmetic Surgery Not Such a Deal After All

Filed under: Cosmetic Surgery News — Tags: Breast Augmentation, cosmetic procedure, cosmetic surgery advertisements, cosmetic surgery industry, general practitioners, leading cosmetic surgeons, Nigel Mercer cosmetic surgeon, registered specialists, unlicensed practitioners, unlicensed “fillers”, “two for one deals” — admin @ 10:22 pm

Some of Britain’s leading cosmetic surgeons are out to get their own, insisting that new regulations are needed to rein in the out of control, unregulated, cosmetic surgery industry.

Bans on certain types of advertising and discount promotions are being suggested as a way to protect the public from dangerous procedures achieved with unapproved products by unlicensed practitioners.

With rampant advertising on the internet and other media sources some consumers liken shopping for cosmetic surgery to shopping for shoes or cars. Such promotions like “two for one deals” and holidays that feature a cosmetic procedure included, turn patients into shoppers and medical procedures into products. In a November 2009 interview with The Times, Nigel Mercer, president of the British Association of Plastic Surgeons insisted that quick and decisive action is needed to regulate the cosmetic surgery industry. Citing the lack of a regulating board, Mr. Mercer warned against the increasing availability of unlicensed “fillers” which are injected into the body and should be regulated like medicine. Mercer cites the fillers as only one of the rampant dangers of the increasing interest in cosmetic surgery.

As advertising methods become more sophisticated the consumer is bombarded with the idea that a cosmetic procedure does not have the same risks and complications as any other medical procedure. Some are also suggesting that physicians should be registered specialists in the field of cosmetic surgery in order to perform procedures, and not just general practitioners which is the standard now.

France leads the way in regulating cosmetic surgery advertisements in its total ban on all forms of cosmetic surgery.

Though France can regulate billboards and print media, the internet is still touting cheap surgeries and special promotions. With breast augmentation, eyelid surgery, face and neck lifts, and filler injections on the rise, concerns for patient safety seem to be dropping away as more and more unscrupulous cosmetic surgery providers scramble to get their share of the burgeoning industry.

Some of Britain’s leading cosmetic surgeons are out to get their own, insisting that new regulations are needed to rein in the out of control, unregulated, cosmetic surgery industry.

Bans on certain types of advertising and discount promotions are being suggested as a way to protect the public from dangerous procedures achieved with unapproved products by unlicensed practitioners.

With rampant advertising on the internet and other media sources some consumers liken shopping for cosmetic surgery to shopping for shoes or cars. Such promotions like “two for one deals” and holidays that feature a cosmetic procedure included, turn patients into shoppers and medical procedures into products. In a November 2009 interview with The Times, Nigel Mercer, president of the British Association of Plastic Surgeons insisted that quick and decisive action is needed to regulate the cosmetic surgery industry. Citing the lack of a regulating board, Mr. Mercer warned against the increasing availability of unlicensed “fillers” which are injected into the body and should be regulated like medicine. Mercer cites the fillers as only one of the rampant dangers of the increasing interest in cosmetic surgery.

As advertising methods become more sophisticated the consumer is bombarded with the idea that a cosmetic procedure does not have the same risks and complications as any other medical procedure. Some are also suggesting that physicians should be registered specialists in the field of cosmetic surgery in order to perform procedures, and not just general practitioners which is the standard now.

France leads the way in regulating cosmetic surgery advertisements in its total ban on all forms of cosmetic surgery.

Though France can regulate billboards and print media, the internet is still touting cheap surgeries and special promotions. With breast augmentation, eyelid surgery, face and neck lifts, and filler injections on the rise, concerns for patient safety seem to be dropping away as more and more unscrupulous cosmetic surgery providers scramble to get their share of the burgeoning industry.

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