Downturn Lift
The recession has left all of us pinching the pennies and people are turning away from expenditures which cannot be considered essential. This has left many in the cosmetic surgery industry worried that people may put off having treatments until the economy picks up again.

The industry will gladly welcome the news then, that customers can actually get better value during an economic downturn. It is hoped this message, if put out correctly, will bring in more customers and help the cosmetic industry continue to grow.
The recession has in fact created a “buyers market” according to image enhancement coach Wendy Lewis. She has suggested that those who want to go under the knife should do some “comparison shopping” in order to ensure that they are getting the best possible deal on their treatment. It has also been suggested that shoppers may wish to try being slightly frugal, simply having a neck lift instead of a full face lift could save lots of money for potential customers. Wendy Lewis went on to say that it was “an ideal time for men and women seeking to improve or maintain their youthful image to look at less pricey options”.
Her research has led her to state that more and more top doctors are offering much better value for money in an attempt to get as many new patients through the doors of their practises as possible. The industry has not been entirely unaffected by the recession however. Lewis did point out that people who were regular Botox enthusiasts were leaving longer between injections. Not only was this saving them money but it was giving them the time to hunt out the best deals and bargains as well. Such tightening of purse strings is something which we can all learn from as we aim to come out the other side of the recession in a much stronger position.
Botox is the procedure which is probably most likely to survive the recession; it offers a cheaper alternative to face-lifts and is also much more widely available than it ever was before. Even dentists are getting in on the action, with one based in Scotland saying he has seen the number of his dental-practise-patients wanting Botox go up and up each year. As the numbers on the financial graphs continue to droop and drop, the cosmetic surgery industry is hoping it can remain perky and water-tight and avoid the worst effects of the economic tsunami.

