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In the past, many patients have been put off going down the road of Rhinoplasty because they feel they could lose their ethnic identity; they sight precedents such as Janet Jackson as evidence.

But news has reached us that soon patients from all ethnic backgrounds should be able to benefit equally from the surgical procedure. The American Society for Aesthetic Plastic Surgery, the ASAPS, has said that concerns over loss of ethnic identity have, in the past, deterred some people from having nose-jobs and other procedures.  However, money which has been invested into specialised training in the field and new technology now means that rhinoplasty needn’t obscure the ethnic heritage of the patient in question!

Dr. Julius Few spoke out at the annual conference on the ASAPS, saying that:” It is vital to preserve the ethnic heritage of the given patient and understand that ethnic rhinoplasty is more about balance of the face and not assuming the look of another racial or ethnic group – a fear that many African American patients still have.” This news will be welcome by the industry as a whole and will be seen as a key way on introducing more and more patients into the growing field of cosmetic surgery.

Rhinoplasty has long been one of the most popular procedures performed in the U.K, helped by the famous celebrity associations which it has, and both men and women have been going under the knife in order to gain the perfect sniffer!  It has long been thought that it was really easy to tell which people have had rhinoplasty performed on them and this became even more the case when the procedure had been performed on those of ethnic heritage.  As the public has become and more aware of rhinoplasty, with more of the population knowing what that word means than know where the stomach is located in the human body, they have become more astute at spotting who has had the procedure done. This new breakthrough should hopefully make nose-jobs more clandestine.

Not that they need to be, much of the stigma which once surrounded plastic surgery has now receded. However, the news that more and more people will be able to benefit equally from cosmetic procedures is great news and one can only hope that more and more breakthrough’s of this magnitude keep on coming!

At one point in time it seemed you couldn’t move without hearing stories about facelifts. Who’d had what done, who was about to have one, who very much needed one. But now the surgical zeitgeist seems to have moved away from the traumatic and expensive procedure and stepped towards a less-invasive set of alternatives. 

Injectable treatments are fast becoming popular as people feel the effects of the credit-crunch and opt for lower-costing alternatives which don’t require them to be absent from work for long periods of time.  In the trade they are known as “liquid face lifts” and they are certainly helping the industry to stay afloat as the recession takes its hold on every household in the U.K and around the world.

Dr. Dean Kane, a cosmetic surgeon based in Baltimore,  has commented that: “”Especially in today’s economy, many people feel that they need a bit of a ”lift” in their looks and their lives, but they want a flexible way to address just a few characteristics easily, quickly and cost-effectively.” This seems to sum up the ethos of why these treatments have become so successful. When everything else in the world seems so gloomy, people need something to pick their mood up which won’t cause them worry or anxiety. A facelift is a major procedure which takes a lot of planning, a lot of recovering from and overall adds unnecessary stress into the patient’s life. These non-invasive alternatives are quick, effective and, above all, cheap.

The most popular of these treatments is obviously Botox, but there are lesser known alternatives which are working wonders for patients.  Dermal fillers, such as Restylane and Juvederm can be used to smooth out the appearance of wrinkles and also plump out the areas around the eyes or the cheeks which may become sunken.  However, facelifts have not dropped off the radar entirely, there was a 1.7% increase in people have them in 2008 when compared to the year before. 

They may be a more expensive option, but they are more permanent and those women who have had success with these non-invasive alternatives often find themselves turning to facelifts as a more long-term solution.  As expensive surgeries and recovery times become luxuries most people cannot afford, however, it is likely that more and more people will be opting for Botox and Dermal Fillers and fighting back against ageing without breaking the bank.