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March 16, 2009

The New Face of Cosmetic Surgery

A revolutionary new procedure is being trialled in the United States which sees the use of the Juvederm Midface Rejuvenation technique.  In layman’s terms it is a new type of injectable facial filler which aims to return youthful plumpness and smoothness to patient’s faces.  Despite the relative newness of the procedure, one patient has already been quick to sing the praises of the new age-defying treatment.

The patient, known as Chris, has explained that, after having the injections, his face felt “filled out” and that his “sunken look” was banished in favour of “plumped up” cheeks. This is certainly something which many people would like to achieve and thus there will be a strong call for the procedure to become more widely available over the coming months and years.  Chris also claimed that the treatment even went so far as to turn up the corners of his mouth; this is definitely one procedure which is guaranteed to put a smile on your face!

If it all seems a little too good to be true then it only seems to get better as Chris has also talked about the after effects of the treatment. Many facial injections, such as Botox, can cause bad bruising but this patient claimed that there had been none after the JMR injections.  World-Class doctors at the Hinsdale Centre for Plastic Surgery will now be studying the effects of the treatment very closely to see if Chris is accurate about the success of the procedure and to ensure that such successes can be replicated on other patients who come in for the procedure. The ability to perform quick facial-plumping without bruising will certainly be an idea which the plastic surgery community will be keen to capture and capitalise on.

80% of American plastic surgeons have reported an increase in the number of people wanting non-invasive cosmetic procedures in the last year and these figures would likely be similar if not the same for the U.K if the same research were carried out. The busy nature of people’s lives these days means they can’t afford, temporally nor fiscally, to have weeks off work following a surgical procedure. It is hoped that treatments like JMR will help build on the success of non-invasive alternatives and help people a much more confident self in a much shorter space of time.