Euromonitor online magazine has discovered that in recent times cosmetic surgery procedures have been increasingly popular with the Chinese population and brought in approximately 2.98 billion this year alone. It has also been stated that this number will likely increase by 20 percent each year.
As of 2007, China’s skincare sector was worth 4.65 billion. This was due to the fact that many marketing companies introduced collagen as the new and novel anti-aging treatment for reducing the appearance and aptitude of wrinkles and fine lines on the face. For women who have been afraid of more invasive treatments such as botox and face-lift surgery, collagen seemed to be the ideal beauty supplement.
Furthermore, most Brits associate botox with over-sized lips caused from lip injections. Chinese women, on the other hand started to consume collagen as a drink substitute. This was due to the fact that there was a lot of hype about this supplement being able to give women youthful looking skin. Much of this hype was seen across Beijing and Shanghai departments stores who advertised that drinking collagen for a month would help women with the appearance of their skin.
In addition, DHC Cosmetics Company in China created a beauty supplement drink, which contains fish collagen; however, consumers were informed that these products do not have a foul fishy odor. Instead, this pale juice has a sour taste that is a little bit sweet.
The Chinese spokesperson for DHC stated consumers would see a noticeable difference in the texture and overall appearance of their skin if they sip this beauty supplement before they go to bed every night for ten days. This same spokesperson also stated that in order to reap the full benefits of this product, consumers will need to continue drinking it.
Many Chinese women are investing in this product at lightening speed because sales in collagen tablets have increased dramatically. One bottle of DHC China cherry flavored liquid costs 29.9 yuan and is considered a best seller.
However, there are skeptics and one such skeptic is Bian Huawei, who is a vice-director of nutrition at the Sun Yat-Sen University Hospital in Guangzhou. He believes that these supplements do not provide the women with any visible benefits.
Huawei then goes on to state that the amount of collagen the women are digesting when they drink this beauty supplement is not enough to give them the skin benefits they are seeking. He also adds that these women would have better results by eating more fruits and vegetables because they contain antioxidants.