Summer is approaching and many of us will be nervous about flashing the flesh as we head towards the beaches and resorts to get our yearly tans.
Women who might have been scared about packing the rather revealing bikini they splashed out on can breathe a sigh of relief as help is on hand for those who want to tone up thanks to another advance in cosmetic surgery. ZERINA laser treatment is the newest kid on the aesthetic surgery block.
The procedure was launched in the cosmetic-surgery capital Los Angeles and is fast becoming a hit. Whilst it hasn’t come across the Atlantic just yet, its popularity over the pond means that it must surely only be a matter of time before British women are also able to take advantage of this latest technological advancement. Of course, if you’ve always needed an excuse to go to America, then medical tourism could now provide the answer!
It’s a non-surgical, non-invasive treatment in which lasers are used to sculpt areas of the body. Women could tone their thighs, their hips and many other unsightly areas of their body and the fact that the treatments are non-invasive will come as good news to young professionals. With the recession meaning that people are trying to avoid taking any time off work for fear they could lose their jobs. American-based cosmetic surgeon Dr. Troy Don has spoken out about the new treatment, saying that: “I used to joke with my patients. I’d ask them if there was anything else I could do to help them with their health”. His patients would hit back with: “ya, can you get rid of my extra fat without me exercising or changing my diet?” Normally Dr. Don would come back with some sarcastic comment about needing a “magic wand”. Well now such a magic wand is at hand, and it comes in the form of this revolutionary laser treatment.
Cellulite is not just a problem which affects us mere mortals; celebrities on both sides of the Atlantic constantly have to deny rumours that they are affected. Well, now we have two options: invest in a nice pair of lightweight jeans for the summer or, if we want to crack out that bathing suit, get on board with this brand new surgery which can banish our cellulite and help us have a happy summer; sadly sunny weather cannot be guaranteed.
What might have been thought of as mere sci-fi conjecture years ago has now become one of the most popular forms of rejuvenating our faces.
Laser treatments aimed at eliminating annoying skin blemishes and annoying wrinkles have been growing in popularity on both sides of the Atlantic and, as some experts have said, this is likely due to the non-invasive nature of the procedure.
The treatments available with lasers have greatly increased and improved in recent years with new advances now allowing for the smoothing out of fine lines and wrinkles, the correcting of uneven skin pigmentation and even the reducing of scars around the facial area. The latter two treatments have meant that laser procedures are now not just sought by the vain or those scared of aging; they are now performed upon those who might have suffered physical injury or simply want to rejuvenate their face, their confidence and their life.
The reason behind the popularity of laser treatments could well be that none of us have perfect skin; at least not outside the airbrushed world of magazines.
Sian Sutherland, a skincare expert, spoke to the Financial Times, commenting that: “Almost everybody has some kind of skin imperfection, which can involve some level of embarrassment or even trauma.” Thankfully, this trauma or embarrassment is not something which we are forced to live with anymore. Even bad scarring from acne and birthmarks can be removed or at least faded by laser treatment and such benefits have now gained the approval of the Department of Health.
With all these benefits and the fact that patients to not have to go “under the knife” or face long recovery rises are the most likely factors behind the staggering 456% increase in the number of men seeking laser facial treatments and a 215% increase in the number of women wanting the same.
The fact that the figures are almost twice as high for men as they are for women is very intriguing; clearly a stigma about men seeking cosmetic enhancements to their appearance is now slowly ebbing away and this can only be good news for the cosmetic and plastic surgery industry. The hectic pace of people’s lives these days means that they need a treatment which will allow them to go back to work very quickly; laser treatments offer this possibility.
It has emerged that some businesses are so tired of employees claiming sick leave in order to have non-invasive cosmetic procedures that they are planning to introduce a so-called ‘botox leave’
As reported by one Britain’s major plastic surgery providers, the Harley Medical Group, companies are planning to provide their workers with the opportunity to take a two hour break so that the individual has time to make a Botox appointment without the need to take days off or claim sick leave.
Since the demand for Botox injections has increased dramatically (by 21 per cent) over the past few weeks, the problem has become relevant to many companies.
“Companies are right to be inventive with their incentives. Although ‘botox leave’ is certainly quirky, if people are adopting this incentive there is obviously a call for it,” noted Blue Skies, an employment agency.
“We think ‘botox leave’ is an interesting incentive to offer employees and have seen a number of patients, particularly in our Chester, City and London clinics, who have been granted time away from the office for their injections,” commented director of the Harley Medical Group Liz Dale.
The Harley Medical Group was founded in 1983 and has already had more than 400,000 clients since its establishment.
US experts have introduced a new combination of powerful dermal fillers for a new method of non-invasive facelift.
The product is called the Liquid Facelift and the treatment involves multiple dermal fillers as well as Botox. A combination of non-surgical methods used for reducing the appearance of wrinkles and lines around the eyes and forehead and adding definition to the face.
Beverly Hills cosmetic surgeon, Dr Assassa, reviewed the new cosmetic treatment: “The combination of Botox and advanced dermal fillers has delivered results that surpass the results of the top experts in the field of facial rejuvenation.
“Liquid Face Lift procedures generally take around an hour and patients can return to most normal routines the next day. You get the results of a traditional face lift, minus the pain, expense and inconvenience.”
Studies have reported that patients expect less recovery time and surgical interventions as facial lifts and rejuvenation procedures are becoming more and more common.