“Less is More” is becoming the new trend for 2011 in cosmetic surgery. The British Association of Cosmetic Doctors states that this trend is the result of economic thriftiness. Treatments such as Botox and fillers are on the rise. While “under the knife” procedures and paying thousands of pounds for key cosmetic surgery necessitating over night stays have been in decline.
Trendy procedures such as Botox and injecting fillers saw a 30% increase. The “mutton dressed as lamb” look is bygone and more subtle and age realistic looks are in. Although the more “natural” look requires more skill and tact to get the job done. Some celebrities were quoted as saying that “they had given up Botox” but the truth of the matter is they are being treated in less obvious ways.
Cosmetic surgery is still in its infancy, but the last few years it has really come full throttle as doctor become more aware of what they can achieve without surgery. Treatments have been refined to administer a revitalizing rather than frozen look. Botox Lite or Baby Botox are the modus operandi used to achieve more with less to achieve a more subtle look. Even women in their 40s and 50s are using less invasive techniques such as having Botox injected in the jaw line to create a more subdued look.
The fluid “facelift” will become more prevalent in 2011. This type of facelift adds filler to the cheeks, beneath the eyes, along side the forehead and slant of the jaw to tubby up and lift the areas where fat has been diminished. Doctors within the BACD are the best qualified to administer these procedures as they are very advanced and a health professional is the best to manage them.
Men are now jumping in line more than ever. Cosmetic procedures for men rose by 21.5% in 2010 and is predicted to continue in 2011. Methods such as hair transplants, liposculplture and Vaser are the most common.
Dr. Mike Comins Chairman of the BACD predicts that 2011 will see regulation of cosmetic medicine enforced. Professional qualifications equivalent to the Diploma of Cosmetic Medicine initiated by the University of Leicester will be the standard of excellence required. Treatments have a tendency to fall into the wrong hands, especially as they are being labeled as beauty procedures and not medical ones. The cosmetic industry will see a combustible year in 2011.