“Transform Cosmetic Surgery Group” Seeks to Transform the Industry
Cindy Simmons, the new head of Marketing for one of the UK’s largest cosmetic surgery chains has hit the industry with a bold new marketing campaign aimed at bringing plastic surgery advertisements into the everyday magazines and televisions of the average household.
Capitalizing on the wide spread popularity and acceptability of cosmetic surgery today, Simmons seeks to pioneer the spread of the industry to the middle classes through an ambitious advertising blitz.
Transform Cosmetic Surgery Group is the leading plastic surgery provider in the UK performing more than 860 procedures per month. Simmons would like to see that number climb by changing the public’s perceptions of cosmetic surgery and marketing the procedures as just another part of the beauty business. By placing surgical procedures on the same level as the latest lipstick, new hairstyle, or low rise jeans, Simmons is pushing to see her procedures advertised right next to the perfume ads in the world’s biggest fashion magazines.
She states that her push to see Transform considered right alongside an ad for Estee Lauder or Gucci is “A measure of our investment in the new marketing and the increasing acceptability of cosmetic procedures.” Though a media campaign is Simmons’ special project, Transform Cosmetic Surgery Group also credits their popularity to the availability of clinic financing in the form of interest free loans for surgical procedures. Not content with only knives, the doctors at Transform are also adept at non-surgical procedures such as botox injections, skin peels, cosmetic dentistry, and hair removal.
If Simmons has her way, Transform Cosmetic Surgery Group will push the industry in a whole new direction. Some are critical f her approach saying that the aggressiveness of her campaign trivializes the real dangers of surgical procedures and promotes a false image of the human body that many will go into debt to try and attain. However, Simmons is not discouraged by negative reports, but faces them squarely by flashing her best smile and becoming the new face of plastic surgery in the UK.
